Online advertising on a private website

So you have found the perfect website to advertise on and are certain your target audience frequents it. In order to advertise on a private website, one that does not sell its advertising space through a third party, you should contact the website administrator and inquire about advertising on their website. Ask about pricing and where your banner ad will be placed. Negotiate a price, or revenue share that will work for the both of you and send them your banner ads to get started.