Holding a sweepstakes with your banner ad
Online sweepstakes and giveaways are a favorite method of increasing the interaction rate with your banner ad. Add the sweepstakes messaging to your banner ad and include a few form fields for people to enter their information such as their name and email address. If they can enter the sweepstakes directly from your banner ad, you will see a much higher click through rate than if they have to click through to your site to enter.
