Online Advertising Guide

Welcome to the Theorem Creations Online Advertising Guide. We want to share what we have learned helping hundreds of clients over the past years. Explore the online advertising guide using the navigation on the left. You will find many hours of online advertising information to peruse. We constantly update the guide with links and new information, so check back often.

Top 10 online advertising tips:

	Unless your product has very broad appeal, or you have a huge budget, make sure you target your online ads to a specific audience. If you do not know who your audience is, or what sites they use, ask your existing customers. Low cost run-of-site (ROS) or run-of-network (RON) advertising may seem appealing at first, but in the long run, a targeted audience will increase your return on your investment (ROI).
	Use a clear, strong call to action on all your online ads. Tell your potential customer exactly what you want them to do, like click on your banner ad. Also, have a clear tagline using as few words that will get your message across.
	Stay informed about new technologies and utilize them whenever possible. Online advertising is constantly changing, and if something new catches your attention, find out what it is and how you can use it.
	Track every ad you run, and know exactly what the potential customer did after clicking on your ad. The knowledge you will gain from this will allow you to increase online advertising methods that work, and cut out the ones that do not. There are numerous companies who have developed software to track visitors to your website.
	Harness the power of affiliate marketing and let others sell your products and services. Setting up an affiliate program can be done for around $2000. Once completed, you can have an army of affiliate marketers working to sell your product for a share of the revenue.
	Always have your online ads link to a specific landing page that clearly states your product and how to purchase it. Don't send people to your home page and make them search for the item they just clicked to purchase.
	Don't use deceptive advertising such as trick banners or unfounded claims. Yes, it is true that trick banners tend to have higher click through rates, but how does that help you make a sale. As soon as your potential customer realizes they have been tricked, they will not only leave your site, they will long after think poorly of it.
	Set up an opt-in email marketing program and start storing email addresses in a database. It takes time to build up a quality list, so start saving email addresses of all your clients and contacts. Offer something on your website, such as a newsletter, in exchange for potential clients email addresses. Once your list is big enough, you will have an engaged audience to market to. NEVER BUY EMAIL LISTS THAT ARE NOT OPT-IN, IT IS ILLEGAL AND UNETHICAL.
	Most search engine submission companies are ineffective, but there are some great ones out there. Find out their methodology and make sure it is clear to you how they will increase your search engine rankings. Beware of search companies who use deceptive techniques such as doorway pages, or are vague on what techniques they do use.
	Finally, hire an experienced marketing firm to help you find the best ways to advertise online. Their experience of what works and what does not will save you a lot of money in the long run. Ask specifically what amount of web traffic can be generated in relation to your marketing budget.